Government Relations for Canadian Associations – your Association may find that the best way to achieve some of its goals is through influencing public policy, and that you have a definite benefit you can deliver to the public or your industry (including your members) by doing so. Whether you call it “lobbying”, “advocacy” or “government relations”, being active in this area can help you deliver on your mission, goals and objectives and, at the same time, achieve a social purpose. This activity is governed, to some extent, by legislation, and has grown in importance and complexity. If you plan to undertake an advocacy program, you will want to read this introductory guide.
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